Brand identity

FishTank Padel Academy

Get hooked. Dive Into Padel. A community-first identity with an aquatic character, electric blue and ball-green energy.

FishTank Padel AcademyA different school of padel.

The court is calling.

Get
hooked.

Dive Into Padel

Good rallies. Great company.Enter the FishTank
More movement.More connection.More padel.

01 / The idea

One Tank.
A whole community.

Built around the feeling of playing together. A playful aquatic identity for a sport that brings people closer.

01

A community, not just a court.

A tank is a shared space, a group and an ecosystem. Padel brings that same energy: doubles, shared rallies and people playing together.

02

Somewhere you belong.

Join the FishTank. It sounds like a club, a crew, a movement. An identity to be part of, beyond simply booking a court.

03

Always in motion.

React. Change direction. Go again. The movement of fish mirrors the pace and energy of a padel rally.

04

Glass walls. Big connection.

An enclosed padel court feels a little like an aquarium. The name turns a familiar part of the sport into a memorable visual idea.

05

A name that stands out.

FishTank is unexpected, visual and easy to remember. It gives the academy a personality of its own.

06

A language of its own.

Get Hooked on Padel. Rally in the Tank. Swim With Us. Come Play in the Tank. One idea opens up a whole world of invitations.

02 / The identity

A little aquatic.
A lot of character.

Racket. Ball. Octopus.

One mark, three connections. A racket links it to the game. A ball makes it playful. An octopus brings the friendly, flexible character of the Tank to life.

Small dots. Big energy.

The green dots are padel balls: a rally in motion, an impact moment, or players coming together. A simple element to repeat across the whole identity.

Electric blue#065DF1
Ball green#C5F223
Warm white#F7F2EF

03 / Meet your school

Made to move.
Ready to rally.

A mark that becomes a character. A character that becomes a crew.

04 / The brand in play

Make a splash.

Same personality. A different expression. Mix a phrase, a colour and a character to see the identity in action.

Pick your rally cry
Set the colour

Poster: Get hooked. blue colour, character 1.

FishTankPadel Academy

Get hooked.

Dive Into Padel
More than a game.

Find your people.
Join the Tank.

A shared court. A shared energy. A place to belong.