The court is calling.
Get
hooked.
Dive Into Padel
01 / The idea
One Tank.
A whole community.
Built around the feeling of playing together. A playful aquatic identity for a sport that brings people closer.
A community, not just a court.
A tank is a shared space, a group and an ecosystem. Padel brings that same energy: doubles, shared rallies and people playing together.
Somewhere you belong.
Join the FishTank. It sounds like a club, a crew, a movement. An identity to be part of, beyond simply booking a court.
Always in motion.
React. Change direction. Go again. The movement of fish mirrors the pace and energy of a padel rally.
Glass walls. Big connection.
An enclosed padel court feels a little like an aquarium. The name turns a familiar part of the sport into a memorable visual idea.
A name that stands out.
FishTank is unexpected, visual and easy to remember. It gives the academy a personality of its own.
A language of its own.
Get Hooked on Padel. Rally in the Tank. Swim With Us. Come Play in the Tank. One idea opens up a whole world of invitations.
02 / The identity
A little aquatic.
A lot of character.
Racket. Ball. Octopus.
One mark, three connections. A racket links it to the game. A ball makes it playful. An octopus brings the friendly, flexible character of the Tank to life.
Small dots. Big energy.
The green dots are padel balls: a rally in motion, an impact moment, or players coming together. A simple element to repeat across the whole identity.
03 / Meet your school
Made to move.
Ready to rally.
A mark that becomes a character. A character that becomes a crew.
04 / The brand in play
Make a splash.
Same personality. A different expression. Mix a phrase, a colour and a character to see the identity in action.
Poster: Get hooked. blue colour, character 1.
Get hooked.
Find your people.
Join the Tank.
A shared court. A shared energy. A place to belong.